Privacy Policy
Last updated: July 7, 2026
This page explains what data Lift and Measure collects, why, and how you can control it. We have kept it in plain language rather than dense legal text.
What This Site Does Not Do
Every calculator on this site runs entirely in your browser. Values you type into a tool, like your body weight, age, or lift totals, are never sent to a server, stored in a database, or seen by anyone else. There is no account system and nothing to sign up for.
Cookies
This site uses cookies for two purposes: to remember whether you have accepted or declined the cookie notice, and to support the advertising described below. Your browser lets you block or delete cookies at any time through its settings, though doing so may cause the cookie banner to reappear on your next visit.
Third-Party Advertising and Cookies
This site uses Google AdSense to show ads. Google and other third-party advertising vendors use cookies to serve ads based on a visitor's prior visits to this site and to other sites across the web. This is sometimes called interest based or personalized advertising. It works by tracking browsing patterns at the browser or device level, not by identifying who you are.
This advertising data does not include personal identifiers such as your name, home address, or email address. Google's own explanation of how it and its partners handle data collected on sites like this one is available at policies.google.com/technologies/partner-sites.
Visitors in the European Economic Area and the United Kingdom are shown a consent banner that lets them choose whether to allow personalized advertising, in line with Google's certified consent requirements for those regions.
If you would prefer not to see personalized ads, you can adjust your settings directly with Google at Google Ad Settings, or use the industry wide opt-out tool provided by the Digital Advertising Alliance at aboutads.info. Both let you opt out of interest based advertising across many participating sites and advertisers, not just this one.
You can also disable cookies entirely through your browser's settings, which applies to the cookies used for advertising as well as the ones this site uses to remember your cookie banner choice. Doing so may cause some site features, such as remembering that choice between visits, to stop working as expected.
Analytics
This site may use a privacy-conscious analytics tool to understand overall traffic, such as which pages are visited and roughly how many people visit, so the site can be improved. Any analytics used here does not identify you personally and is separate from the advertising cookies described above.
Health and Fitness Information
The calculators on this site work with figures like body weight, body fat percentage, heart rate, and calorie targets. As explained above, none of this information is transmitted anywhere or stored outside your own browser. This site does not provide medical advice, and the results are for general informational purposes only. See the Terms of Use for more on that point.
Children's Privacy
This site is not directed at children under 13 and does not knowingly collect personal information from them.
Changes to This Policy
If this policy changes, the updated version will be posted on this page with a new "last updated" date at the top.
Contact
Questions about this policy can be sent to contact@liftandmeasure.com.